Formula 1 X LEGO®

Brace yourself and get ready for a whole new world of LEGO fun! The LEGO Group and Formula 1 have just announced a brand new, multi-year partnership to bring young fans and families even closer to the excitement of Formula 1. The result? A world where LEGO bricks and F1 fandom come together for an unforgettable experience!

The starting shot: 2025!

Starting with the 2025 F1 season, fans will be able to enjoy a host of LEGO F1 activities, including interactive fan zones at Grand Prix races and exciting content on the LEGO Group's digital channels. The partnership aims to further boost F1's growing popularity among younger fans. Recent figures show that as many as four million children worldwide between the ages of 8 and 12 follow the sport, and 40% of F1's Instagram followers are under the age of 25. High time, then, to introduce them to the magic of LEGO and Formula 1!

For fans of all ages

The new partnership promises a diverse range of LEGO products, with all ten F1 teams being released in LEGO form. From LEGO® DUPLO® sets for toddlers to detailed sets for teenagers and adults, there is something for every racing fan and builder. So you can build your own garage, pitlane or even an entire race track, all in LEGO style!

Technology and creativity: a perfect match

But that's not all! Activities in 2025 focus not only on the excitement of racing, but also on innovation, technology and engineering. There will be interactive fan zone activities during the F1 season where you can discover the technical and creative side of Formula 1. Step into the world of elite motorsport, experience the thrill of high speeds and recreate iconic moments and racing heroes, brick by brick.

LEGO's take on collaboration

Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, raves, "At the LEGO Group, we have already recreated many F1 cars in LEGO form, and this new collaboration will bring the magic of the sport even closer to fans. It will enable them to celebrate their passion for the sport in a more immersive and exciting way. We look forward to unveiling all that this partnership has to offer to both old and new fans of both LEGO and Formula 1."

F1's enthusiasm over LEGO connection

Emily Prazer, Chief Commercial Officer of Formula 1, added: "The LEGO brick has inspired millions of children and adults worldwide to explore their creativity. Through this partnership, fans can experience the world of Formula 1 in a unique way and learn the intricacies of the sport's technology and mechanics. We can't wait to bring the excitement and thrill of F1 to LEGO's passionate builders."

Start your engines in 2025

To mark the 75th anniversary of the FIA Formula 1 World Championship in 2025, LEGO will be present at key races, ready to transform the F1 Paddock into a play paradise for young and old alike.

So, LEGO and F1 fans, keep an eye on the starting line! New sets, experiences and content are rolling out of the pits soon, ready to shine during the 2025 F1 season. Will you rise to the challenge?